“Patent quality is not a matter of quantity, but of purpose and impact. At JTI, we have made a clear commitment to prioritise quality over filing numbers. This means focusing our efforts on inventions that are both commercially relevant—addressing real business needs—and technically robust, with clear effects that can stand up to validity challenges. By insisting on these standards, we ensure our patents provide genuine legal certainty and support the sustainable growth of our business. I am proud to join the Industry Patent Quality Charter and to contribute to a system where quality, not volume, is the true measure of success.”